Today's home buyers have access to a vast array of information related to Real Estate. They can do searches online and compare prices from market to market or within one market. All of this is great, because by the time buyers look at your house they already know what they're looking for and in what neighborhood. That makes selling your property much easier. Buyers coming to see your house will have already narrowed the choice to a few, of which yours is one. That is, if your property has been properly priced and exposed to the widest possible market.
Establishing the market value of your property
What is a home worth? There can be many subjective answers to this question, but only one objective answer. When a property goes on the market with the expectation of selling in a reasonably short time, it must be priced according to the dynamic of the local market. This dynamic is reflective of many factors such as the sales price of similar properties in the same area during the last few months, and trends such as whether the market or interest rates are falling or rising. As your real-estate professionals, we will do the research and provide you with all the information you need to accurately forecast the price at which your property will sell in the current market.
An over-priced listing will languish on the market and lose the interest of buyer agents. Eventually, the over-priced property will get "low ball" offers and often will end up selling for less than it would have if priced properly. We can help you to price your property and avoid this costly mistake,
Preparing your property for presentation
When your property goes on the market, it is competing with other properties in your location and in other locations. Your home is now a 'product' competing with other products. As such, it needs to sparkle and shine. Much of what you may have considered comfortably homey may need to be put away in favor of 'designer touches' which appeal to prospective home buyers. Personal items and photos of the family should probably be replaced with more neutral artwork. We can help you with advice and booklets about "staging your home."
Curb appeal is a very important part of your presentation. Many prospective buyers do a "drive-by" before deciding whether to view the property. You don't want them to dismiss yours without really seeing it. A little thought and care can create an inviting effect which will lead to more potential buyers viewing your property.
Marketing Your Property to the World
Exposing your property to the widest possible market is one of the main responsibilities of your real estate professional. Some agents may do the 4 P's:
- Put up a sign
- Put it on the MLS
- Put an ad in the paper
- Pray it sells.
When you list with us you get a full scaled marketing plan, a plan you can actually see and understand. We will give you a written plan detailing every aspect of our extensive marketing. We will keep you updated on all marketing activities and provide feedback from buyers and buyer agents.
Here are a few elements of the RealHenrys marketing plan:*
- "Your property advertised in full color everyday until it sells."
"Home Buyer's Guide"-- Coldwell Banker's Very Own Award-Winning, Full Color, Full Inventory Publication Featuring High Impact Graphics and Property Photos. All Of Our Listings Are Advertised Until They Sell.
Over 125,000 Copies Are Distributed Monthly To Target Areas Of The Tucson And Green Valley Regions. That Is 7 Times The Full Color Exposure In A Single Month Than Any Other Company With a Total Inventory Publication.
Tucson Newspaper Advertising
Through The Arizona Daily Star And The Tucson Citizen Our Newspaper Programs Provide An Immediate Presence To Potential Buyers In Either Full Color For Four (4) Consecutive Sundays Or Twenty-Eight (28) Straight Days In The Classified Section. Coldwell Banker Color Listings Are Printed In The 'Real Estate' Section Rather Than In A Pullout., Guaranteeing Potential Buyers Will See Your Ad.
- New York Times and Wall Street Journal
In Some Cases The Marketing Strategy Will Include Major International Newspapers.
- Global Internet Exposure
Your Listing Accessible On Web Sites Where People Are Searching For Properties in the Tucson Area. Among the many National Sites where your listing will appear are: Realtor.com, Coldwell Banker.com, CBSuccess.com, Homes.com, Plus our sites at:
http://www.RealHenrys.com
http://www.RealHenrysHomes.com
http://www.TucsonSouthwestHomes.com and many more.
- Homes & Land
Homes & Land Is One Of Several Local Real Estate Listing Magazines Where We Will List Your Property In Glossy Color. These Publications Which Are Widely Distributed Are Free To Potential Buyers Throughout The Area.
- Your property personally toured by some of the top agents in Tucson
Our "Agent Tour" Is An Exclusive Tour For Coldwell Banker's Top Agents. These Are The Real Estate Professionals Who Will Work Hard To Bring Qualified Buyers To Your Listing.
The best, most inviting sign in the industry
Coldwell Banker Mascot, "Your Personal Retriever" Graces The Already Nationally Known Yard Sign Which Is Supported By National Television Advertising. (Some HOAs bar yard signs.)
- Open House by the best open house team in Arizona
The Open House Remains An Important Way For Buyers And Buyer Agents To View New Properties On The Market. According To The NAR, 36% Of Buyers Visit Open Houses As A Part Of The Home Buying Search.
- Cendant Mobility National Relocation Services
This Is The Largest Corporate Relocation Service In The US.- Your Property Will Be Among Those Presented To Incoming Corporate Transferees Giving You Access To A Whole Market Segment.
- Virtual tour of your property
Virtual Photo Tours Have Become The Favorite Feature For Buyers Looking For Properties On The Net. There Are Several Ways To Do Virtual Tours And We Will Help You To Select The Best To Show Your Property.
- Just listed postcards
As Soon As You List With Us, We Will Send Postcards To Your Neighborhood. Sometimes Your Neighbors Will Know Just The Right Person to Buy Your House. After All, They Know The Area Just Like YOU.
- Home Book/Booklet
We Prepare A Home Book With All Pertinent Information On The Property Including Plat Maps, Flood Plain Info, HOA Info, etc. Copies Of This Booklet Will Be Available For Prospective Buyers And Agents.
- Special Programs
Coldwell Banker Previews Is A Special Program For Properties Listed For $450,000 Or More Which Show Particularly Well. The Program Is Designed To Promote Luxury Properties and Includes Custom Signage.
Blue Ribbon Preferred Is A Special Program For Sellers Who Go The Extra Mile In Preparing Their Property For Sale.
* These Elements Are Some Of The Marketing Vehicles Available. The Actual Marketing Plan Elements Used In Any Listing May Vary.
Who will buy your property?
According to a survey by the National Association of REALTORS® in 2003 the buyer of your property will have found out about it from:
You can check out the most recent statistics for Tucson Residential real estate at:
Residential Statistics
Understanding the Offer
We will help you to understand and evaluate offers, multiple offers and counter-offers and help you to respond. We will help you to determine whether or not an offer is sound and is backed up by evidence of the buyer's ability to perform. There are innumerable scenarios which may be presented in an offer to purchase. There may be contingencies other than the one's contained in the standard contract. We can help you to maintain your focus on your goals without losing your strong negotiating position. You should never feel you must accept an offer you really don't like.
Disclosures
We live in a world fraught with liabilities of which most of us are unaware. As a seller, you must disclose any problems you have had with your property from leaks to the presence of scorpions. Sellers are obligated by law to disclose all known material (important) facts about the property to the buyer. It is always in your best interest to provide information about anything that might be considered to negatively affect the value of your property. Disclosing items does not mean that you will necessarily do anything about them. Repairs, etc. are part of the negotiations for purchase. The Arizona Association of REALTORS® has developed the "Sellers Property Disclosure Statement" which is designed to assist you in meeting these disclosure obligations. To view a sample, click here .
Sale
After escrow is opened we will prepare an estimated cost sheet which will show the net amount to be received at closing along with various costs and pro-rations.
